The Time Has Come


Since the end of 2017 Cascadia Dirt Cup Enduro Series, I have been training in the gym, practicing my skills on the bike, working on my conditioning on the trails, and practicing the course for the opening race of 2018. The season is upon us with the opening round in Bellingham, Washington. Larrabee State Park has become one of my favorite places to ride. The views, the climbs, the trails. This is post is bare when it comes to pictures, but that’s because I hope that you follow my Instagram Story as I’m intending to post pictures throughout the day.

Over the winter I have spent a lot of time practicing on the bike pictured above, my Chromag Stylus riding on flat pedals. The bike I’ll be racing on is my Santa Cruz Nomad riding clipped in. The trail skills I’ve honed through out the off season have become apparent when I start my first descent on the Nomad.

The 2018 Mountain Bike Race Season marks the begining of the third decade of my participation in mountain bike racing. It is going to be an amazing year of racing. Not only will I be racing, but I’ll be coaching. I am very excited that not only will some of the high school racers be participating in Washington Student League Races, but will also be racing some of the Cascadia Cup Enduro Races!

As I’ve shared previously that this season is all about self care. Being Selfishly Optimistic about my efforts. Doing what I need to do to ensure my success this season.

How does this all connect back to the premise Primitive Optimism? It’s about moving forward from where we are. It’s really that simple.

What are you doing for self care and live primitively optimistic?


Published by: Coach DanielH

Daniel Heller is a strength and conditioning coach, working in the field since 2007 where he began as an intern at Hope’s Gym in Monroe, Washington. In 2009, a month after graduating from Bastyr University, Daniel became a Certified Strength and Conditioning Specialist (CSCS) through the National Strength & Conditioning Association (NSCA). Since then, he has served as a strength and conditioning coach in the private sector, helping athletes from youth through college level in ice hockey, figure skating, mountain biking, football, and motocross. He works closely with each athlete’s physical therapists and doctors to ensure safety and performance improvement. In 2013, Daniel received the designation of Registered Strength & Conditioning Coach (RSCC) through the NSCA. On the side Daniel was the exercise physiology, biomechanics, and kinesiology consultant for the Advanced Products Development Team at Oakley Inc. He is the Cofounder and Head Strength & Conditioning Coach at Seattle Institute of Athletic Performance providing Functional Movement Screens, corrective exercises, athletic performance programs, as well as educating athletes and parents on the importance of Long Term Athletic Development (LTAD) and practice of heads up sports. Daniel’s passion for strength and conditioning stems from his days as a competitive ice hockey player and mountain biker, aside from the many recreational sports he participates in. He is the true strength & conditioning coach for competitive youths aiming for long careers as athletes but also the weekend warriors that train during the week to stay safe on the weekends. In 2015, Daniel took a year break from coaching in Seattle, Washington to pursue his dream of acquiring a masters degree. He returned to Seattle in September 2016 with a Masters of Science in Strength & Conditioning from the University of Edinburgh after living in Edinburgh, Scotland for a year. By immersing himself in the cycling community of Scotland, he was inspired to focus his dissertation on competitive cyclists from varying disciplines where he researched a potential method of improving stationary sprint start performance. He is excited to return to coaching mountain biking combining his childhood passion with his academic and applied expertise.

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